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Entrepreneur EDGE™

About the Entrepreneurial Edge

The Entrepreneurial Edge measures the competencies needed for entrepreneurial success and provides a robust understanding of those competencies that are imperative to ones success in any endeavor that can benefit from an entrepreneurial understanding or perspective.

A revision of the original Entrepreneur Edge, this assessment was developed to fill the gap in the entrepreneur world. Knowing your entrepreneurial self is an asset as critical as having the financial resources to start or grow your venture.

With two different report options available, Intrapreneur Report and Entrepreneur Report, both individuals and organizations can measures the competencies needed for entrepreneurial success.

Key Features:
  • 12 Competencies over 4 Action modes
  • Tailored advice for leveraging entrepreneurial or intrapreneurial strengths
  • Tailored advice for building entrepreneurial or intrapreneurial development areas
  • Designed to be applicable for every stage of an entrepreneur or intrapreneur’s venture


The Entrepreneurial Edge Model
Innovation within organizations operates in cycles, which can be broken down into four distinct stages as seen in the Entrepreneurial Edge Model.

INNOVATING This stage lasts from the time an individual begins developing an idea up to the point of launch. They must generate novel ideas, develop their vision for their innovation, and begin to make the preparations they need for a successful launch. 

MARKETING This stage begins with the release of the intrapreneur’s product or service. An intrapreneur must work tirelessly to promote their product or service. Listening to their users (stakeholders, customers, employees), they must be prepared to quickly adapt to market or internal demands. 

GROWING Once an intrapreneur’s idea has achieved acceptance, they may now look at all of the information they have gained from their success and look ahead towards expanding their innovation. They must strategically plan for their growth and may need to bring others in to help. 

RENEWING This stage begins once growth and sales have leveled off. At this stage, many intrapreneurs risk stagnation or a decline in acceptance or profitability and some may choose to spinoff their venture into its own business. The best remedy is a renewing of intrapreneurial ideas to create new success.

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